A few months ago Sendouts produced a whitepaper called "Time to Shine: 5 Tips for Business Development During the Economic Recovery". Well, we received an incredible response from this paper mainly (in my opinion) because recruiting is and always will be a sales position. Regardless of the economy, recruiters are always in a state of developing sustainable business.
Below is a snapshot of the tips outlined in the whitepaper. To download your copy you can, click here.
- Differentiate Yourself - What is the clear statement that makes you unique. In a crowded niche or market cementing existing relationships, prove your value and focus on intangibles that can set you apart.
- Identify Your Target Market and Create a Plan for Reaching It - It sounds basic but many recruiters don't keep up with the market or markets that they are trying to reach. When identifying a target market you should understand who your best clients are and keep in touch frequently. Establishing a marketing rhythm can help you stay in front of mind.
- Expand Your Existing Relationships - You've already done the hard work of winning a new client. Now nurture your relationships and expand your offerings to maximize the potential business and build deeper relationships with the client.
- Boost Your Online Marketing Presence - Getting online and making yourself known and more importantly found is detrimental to your success. Mastering your presence online is imperative in todays on-demand climate. Some things to consider are optimizing your website for SEO, provide value with thought leadership and leverage free social media channels like twitter, facebook and linkedin.
- Take a Consultative Approach - Position yourself as a trusted adviser with clients and passive candidates by identifying client/candidate pains and discussing how you have solved a similar problem. This approach allows you to showcase your recruiting knowledge, industry expertise and problem-solving ability.
Again, for the full whitepaper and a deeper dive into the tips I've shared above, please click here.