
Today's recruiter relies heavily on email to extend their reach and daily productivity. The problem is today's business owner, hiring manager or candidate receives a ton of emails making it increasingly difficult to get your email message across. Below I've put together a few tips to help you BEFORE you hit send and let your message fly.
- Subject Line - Your subject line should be short, non-spammy (no using the words free, help, percent off or reminder) and to the point and relevant to your audience. For example, if you were pitching a job-order for an electrical engineer to a candidate list of electrical engineers then you wouldn't say Here is a new restaurant job for you, you would want to say something like New Electrical Engineering Position or Electrical Engineer Needed. You want your matches to open the email because it means something to them.
- Content - Just as your subject line gets your prospect to open the email, your content needs to drive your prospect to an action. That action could be to schedule a meeting, download a whitepaper or to announce a special offer. Also, get to the point - remember your who, what, when, where and how and make sure to keep your content readable and digestible to your audience.
- Creative - If you're going to use HTML in your emails, then make sure you do it right. Use the right mix of content (words) and creative (images) to make your email both attractive and functional. Use an attractive, branded header and footer and keep your emails under 630px to ensure it will display properly in most email programs. Oh, and test test test test before a large (or small) send. Use a few different email services like gmail, hotmail, yahoo and make sure to test it on email clients like Outlook 2003 and 2007. If this is over your head, you can also download tested templates that work in any email program. Just replace your content and images and voila!
Emails are an important business tool for recruiters. By mastering good pre-email send habits you'll increase your email's effectiveness once it's sent.
For a small business, SEO can seem like a task not worth tackling. In reality it is one of the most important things you can do to increase your visibility in an ever-crowding marketplace. Below I have compiled 10 tips taken from my own experiences and from various industry blogs and articles.